BASED customer rating — 5 stars

USED DAILY BY OVER 1,000,000 MEN

SALE

UP TO -20%

ORDER £55+
ORDER £85+
ORDER £115+
SHOP NOW →
BASED check icon — included benefit Can be combined with other discounts BASED check icon — included benefit Applied automatically
  • Used daily by
    +1'000'000
    men worldwide
  • Followed by
    +963'000
    men
  • Liked by
    +108.9M
    people

SHOP BY CATEGORY

Our best in class products are precisely crafted to simplify and elevate your routine.

  • HAIR

    BASED Hair — Men's Hair Care and Styling for the UK The... 

  • BODY

    BASED Body — Men's Body Care for the UK The BASED Body... 

  • SKIN

    BASED Skin — Men's Skincare Built for Canadian Skin The BASED Skin... 

  • CARE

    BASED Care — Daily Care Bundles for Canadian Men The BASED Care... 

  • BASED Bodyworks UK - Designed in Canada Designed in Canada
  • BASED Bodyworks UK - Non-Toxic Formulas Non-Toxic Formulas
  • BASED Bodyworks UK - 100% Paraben-Free, Sulphate-Free and Phthalate-Free 100% Paraben-Free, Sulphate-Free and Phthalate-Free

+1'000'000 MEN HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have improved
their confidence and their wellbeing by choosing BASED.

★★★★★
+45,837 Reviews

GET YOUR ROUTINE

Your own routine, with quality products tailored to your personal needs.

SHOP BASED NOW →

+122,000 MEN TRANSFORMED

  • BASED Bodyworks UK - Ships within 1 Day Ships within 1 Day
  • BASED Bodyworks UK - FREE Shipping on orders over £65 FREE Shipping on orders over £65
  • BASED Bodyworks UK - Delivery within 3-6 Days Delivery within 3-6 Days
Why Choose
BASED?
BASED logo Others
Paraben-Free
Sulphate-Free
Phthalate-Free
Full ingredient transparency
No Endocrine Disruptors
Designed in Canada

BASED UK – Men’s Haircare

Welcome to BASED UK — your destination for high-quality men’s haircare. Our products — including Texturising Spray, Sea Salt Spray, Hair Clay and Leave-In Conditioner — are specially developed for the modern man who values both style and wellbeing.

All BASED products are 100% free from parabens, sulphates and phthalates. We believe that confidence should never come at the expense of your health. That’s why over 1,000,000 men worldwide have chosen BASED for their daily routine.

As seen on TikTok — BASED has become the go-to choice for men who want results without harmful chemicals. Shop BASED in the UK today with free shipping on orders over A$80

Frequently Asked Questions about BASED

BASED is an international men’s haircare brand. All products are 100% free from parabens, sulphates and phthalates. BASED has gone viral on TikTok and is used daily by over 1,000,000 men worldwide.

You can buy BASED directly here on based-bodyworks.uk — the official UK store. We now operate from an UK warehouse, which means fast delivery, no customs fees, and no unexpected charges.

Yes — all BASED products are formulated without parabens, sulphates, phthalates, or endocrine-disrupting ingredients. We believe confidence should never come at the expense of your health.

BASED offers a complete men’s haircare routine — including a Texturising Spray for volume, Sea Salt Spray for a natural beach look, Hair Clay for a strong matte finish, and a Leave-In Conditioner for hydration and protection.

Yes — we offer free shipping on all orders within the UK. No hidden fees and no surprises at checkout or delivery.

Thanks to our new UK warehouse, all orders are dispatched within 1 business day. Delivery normally takes 2–4 business days. No customs or extra fees — your parcel is delivered straight to your door.

No — since we ship from our UK warehouse, all orders are sent locally within the UK. That means no customs charges, no import fees, and no unexpected costs at delivery.

Yes — we offer a 14-day return period on all unopened products. For full details, please refer to our Returns Policy page.